DATA BASE

As we start our sales career we come across problems while tracking our own progress. Since we call lot of people daily we lost the track after couple of calls. we even forget what we had commited to whom. We sometime aint able to recall the prospects name either. Yah yah, I too confronted. Though its very common practice still we sometime fail to do so. As this is clear from the table we have to keep everything in record. Dont put burden on ur memory when a little paperwork can do the task. Ok. After each call you ought to fill

your DCR/DSR, (whatever) with every possible information you can extract about and from your customer. While writing his/her address dont forget to mention the landmark which will make your next trip easier. Right! Ask for any other contact no. he/she has. Now the most important part of your record. This section needs utmost attention. Jot down everything in the form of labels that may denote the actual conversation you had with your customer. If you noticed someting special,unusual, unique do mention it . It will help you recalling the meeting. So that you can refer it before next meet.

Once I had gone to see a doctor(not for medication, of course) and during our conversation he told me many a things about his daughther who was studying in Puna. So I infer that this guy to too much adore his daughter. Now you got the point . Not yet! hmmm! First dont forget to mention this in your DCS/DSR. Next , when you see that you are on the verge of losing the sale you ought to bring in her. Great! It worked for me. And I promise it will work for you too.....ABHi